The AMS – Ads Profit Formula

The AMS – Ads Profit Formula

Salepage : The AMS – Ads Profit Formula

Arichive : The AMS – Ads Profit Formula

Are you thinking about advertising with Amazon Marketing Services ads?  

Would you like to sell more books with Amazon Marketing Services, but not sure where to start?  

Then, you’ll want to check out my 100% honest review of The AMS Ads Profit Formula, a step-by-step course on how to make better ads on AMS.

AMS Ads Profit Formula

Not too long ago, I had the pleasure of interviewing Marco Moutinho in a live broadcast about Amazon Marketing Services Ads for Kindle Direct Publishing. 

We touched ever-so-briefly on Marco’s course, but never directly addressed it nor pointed it out by name. 

That’s why I thought I’d double back around and share my honest thoughts on Marco’s course, the AMS Ads Profit Formula. 

A couple months ago, Marco reached out to me for my candid thoughts on his upcoming course release and I’ll have to admit a sense of reservation.  

As some of you know, I’d already utilized Amazon Marketing Services for ebooks. 

I even shared a behind the dashboard view of the process in my video series on Amazon Marketing Services for Books. 

And, everyone knows I raved about the free 5-Day Amazon Marketing Services Course by the Kindlepreneur Dave Chesson. 

So, what exactly made this AMS ad course any different? And, would Marco deliver the goods in his AMS Ads Profit Formula. 

In Marco’s own words, he states: 

Boost Your Book Sales on Amazon 

Discover the AMS profit system to skyrocket your book sales on Amazon.  

Find out how to get the best performing keywords that work for your books.  

Discover the best strategy to maximize performance for your AMS Ads and deliver results like never before! 

My Initial Thoughts about the AMS Ads Profit Formula

Well, I wasn’t sold, and I was certainly skeptical. 

What caught my attention was his claim of how he went from $1,000 in sales to almost $4,000 in sales per month.

All without publishing any more books. 

On that note, I gave it a whirl and was pleasantly surprised by the content and additional downloadable resources. 

So, now here are the pros and cons of the AMS Ads Profit Formula Course. 

The Pros of the AMS Ads Profit Formula

The bite-sized lessons broken into six parts. Seriously, it was like Marco read my mind. 

I don’t want to spend all day learning how to run ads on Amazon Marketing Services, and he definitely delivered there. 

Each video is less than ten minutes a piece and also have the option to speed up or slow down.

I hit that 2x and blazed through the course in an afternoon while I ate lunch.  

Which brings me to the next perk – the high-quality videos placed in a sensible order so everyone from the newbie to expert in AMS ads can pick a spot to learn from and progress forward. 

And, here’s the part that was really the best – you can download simple spreadsheets to track the progress of your AMS ad campaigns. 

He doesn’t make it super hard to use the spreadsheets and even tells you exactly when to run an ad, pause it or terminate it altogether based on specific metrics anyone can understand. 

The Cons of the AMS Ads Profit Formula Course 

The ghost in the machine. I specifically told Marco I believe I would’ve loved to see his face every now and again in the course.  

But, that certainly doesn’t diminish the value of the content he provides.

And, if you simply want your content without a visible host, then this probably doesn’t qualify as a negative. 

Next, the content isn’t evergreen, so Marco’s got his work cut out for him in keeping the videos updated.  

But, Marco has a Facebook group and openly communicates any changes and relevant information when he hears it. 

Does It Deliver?

I can’t argue with the results the course recommendations offer.

In the first week of implementing six ads, I averaged $1.84 in ad spend with an average net return of $5.68.  

Not bad!  

That’s over three times my ad investment, so I’d be happy to do this process all day long to drive sales and increase total net revenue.  

With all that said, I give the AMS Ads Profit Formula two thumbs up and my Self-Publishing with Dale Stamp of Approval. 

To get more details about the AMS Ads Profit Formula, head over to SelfPublishingWithDale.com/AMSCourse.

Do you still want to know more? I had a long-ish conversation with Marco all about AMS ads.

You’re in luck because I also recorded it! Check out this video, get your notepad out, and gain more insight:

If you enjoyed today’s content, share it with someone who’d appreciate it too. In the meantime, this has been Self-Publishing with Dale and I’ll catch ya soon!

What is Internet Marketing ?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.