Doug O’ Brien – NLP – Sleight of Mouth
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What is Sleight of Mouth?
Sleight of Mouth is a persuasion skill, a vehicle for the reframing of beliefs. It is a system of 14 different patterns of response to a stated belief. A system that, once mastered, can allow you to always have a response that will effectively elucidate your position and help you to persuade rather than be persuaded. Simply put, it will help you win any argument, be verbally powerful and powerfully verbal.
Where Did Sleight of Mouth
Sleight of Mouth is a result of the methodology of NLP being applied to NLP, or, more properly, to Richard Bandler’s debate skills. NLP grew out of Bandler and Grinder analyzing and codifying the methods of Milton Erickson, Gregory Bateson, Virginia Satir and others. Robert Dilts applied this same methodology to Bandler’s own unique way with people. In his NLP Certification courses, Bandler would challenge participants to use their newly acquired skills to persuade him that a belief system adopted for the occasion (eg.”I can’t see the curve, therefore the world is flat.”) was wrong. As hard as they tried, Bandler was always able to field an army of responses to turn their “logical” arguments around. Dilts was impressed with this and then fascinated to find that he was beginning to discern the patterns Bandler used. Dilts systemized the patterns into specific categories and developed an elegant mind map of them, which makes it wonderfully easy and fun to use.
As an example, if someone were to say to you,”Since I have too many responsibilities, I can’t get to the gym and work out,” you would immediately recognize this syllogism as being perfect for a Sleight of Mouth treatment. The syllogism is A=B, a “complex equivalence.” Statement A, “Too many responsibilities,””means”(=) statement B, “I can’t work out.” Now that might be true, but it’s not necessarily true.
For your reply you could use the Sleight of Mouth pattern called “Redefine” and say, “It’s not that you have too many responsibilities, it’s that you have disorganized activities.” (redefining the word “responsibilities” in statement A) or “It’s not that you can’t work out, you can’t work out how to put yourself and your needs first.” (redefining “work out” in statement B).
Another Pattern you could use is the one called “Hierarchy of Criteria.” Using this pattern you could ask, “Isn’t it more important to take care of your self and your health than to be so micro-managing?”
Here’s a sampling of the complete Sleight of Mouth patterns:
Let’s say you’ve come into work late several times and your boss calls you in and growls,
“You’re being late shows you don’t care about the job.”
There are 14 different responses you can use:
How do you know lateness and caring are the same thing?
Model of the World
Some people believe caring is shown by quality of the job done and the results obtained.
We all know people who are always on time and yet are goof-offs once they get here.
My intention is not to be late or uncaring but to give you the best quality time and highest productivity while I’m here.
I wasn’t late, I was delayed in traffic.
Are you saying the most important aspect of my job is showing up on time?
How specifically are lateness and not caring the same thing?
Metaphor or Analogy
If a surgeon is late for dinner because he is saving a life, does that mean he doesn’t care about his wife’s cooking?
The real question isn’t whether I’m late or I’m caring. The real question is how much I’m producing for the company.
If I wasn’t late I wouldn’t have been able to close the sale while I was at a breakfast meeting.
Hierarchy of Criteria
Isn’t it more important to focus on how much the person gives while on the job rather than punctuality?
Apply to Self
Gosh, I wish you’d cared enough about me to tell me this sooner.
Changing Frame Size
Over time, you’ll see I brought in more business in a timely fashion for the company than all of the people who showed up to work on time.
Lots of progressive companies are working with flex time for their high producers. I thought you were a forward thinking manager.
Now imagine the power of having ALL these patterns at your fingertips for every single objection you are likely to encounter in every single situation.
This is the stuff Tony Robbins does on stage but never teaches.
Sales manager for Robbins Research International
What Will Sleight of Mouth Do For Me?
Part of the power of Sleight of Mouth is that it gives you more choices and flexibility of possible responses. You will never be at a loss for something to say. And with 14 different possible responses, odds are good what you’ll have to say will be very good indeed.
Everyone goes to elementary school. Most people go to high school. Some go to college. Fewer go beyond college. Welcome to the closed-door world of high impact persuasion that is never taught publicly.
The few who have mastered these techniques no longer hear the word “No” in their day-to-day lives. All they hear is the word “yes.” Allow me to explain.
No one wants to “be sold.” They are afraid of making a mistake in a purchase. And just when you think they’re going to say yes, they come up with an objection you were unprepared for. And chances are, the sale is lost.
Most salespeople are happy if they close at a 20 to 40% rate. Most copywriters are thrilled if their copy converts 1% of the lookers into buyers. Even at these numbers, money can be made.
But what if your sales closed at an 80-90% rate? Or your copy converted 17% or more? You know what that would do for your bottom line?
While obviously powerful tools for a sales person or lawyer, they’re useful for a hypnotherapist or NLP Practitioner in a variety of ways. As an example, a client’s beliefs about therapy or hypnosis could inhibit their cooperation in the therapeutic process. Sometimes a negative belief about life or health is all that is stopping the client from making progress in the first place. So if the therapist can create in the client’s mind sufficient expectation (i.e. belief) of what this hypnosis will mean, then the job is 90% done before the formal hypnosis even takes place.
One Man’s Real-Life
Sleight of Mouth Experience
My Office Was Leaking Money…
My name is Harlan Kirstein and most people know me as a successful copywriter and online marketer. But before I went public as a copywriter, I owned and managed the largest hypnosis clinic in the United States.
Each week I wrote full-page ads to bring in fresh leads for my sales staff to close. Doing the math I found my cost per lead ranged from $200 to as much as $800. When you are spending that kind of money on a lead, you can’t afford to miss a single sale.
Unfortunately, my sales staff was only closing around 40% of their leads. My business was leaking money. So I did something outrageous.
I closed my office doors for three days and brought in a hired gun to train my staff.
I knew hiring Doug O’Brien to come and train my staff in Sleight of Mouth was going to be transformational.
Doug is way up there in the world of NLP. Trained and certified by Richard Bandler, one of the founders of NLP, he went on to be one of the leading trainers with Tony Robbins. For three days, he taught my staff how to convert every no into a yes. And when he was done, the results were shocking. My salespeople were…
Closing 100% of All Sales
Susan my principal salesperson in my Davie office went on a rampage following the seminar. In the month following the seminar, she did not miss a sale. Our office set a new record which lasted all of one month because…
Nancy in my Miami office beat it the next month. The office staff could feel the excitement. The hypnotists were working full days with no breaks. And my bank accounts were swelling with huge daily deposits. And these sales went on like clockwork month after month.
If you’ve felt held back in your life because other people were getting the best of you in an argument and you never knew what to say to get them to change their minds…
Those days are over.
You owe it to yourself to discover the power of Doug O’Brien’s Sleight of Mouth as you begin to close more sales, persuade more people, and turn all of your “no’s” into “yes’s”